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Explore how businesses and agencies use Otis's agentic AI and proprietary machine learning to improve campaign performance, reduce acquisition costs, and scale paid media efficiently.

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Campaign results beside a shopper reviewing performance on her phone

CHALLENGE

MuzeMerch, an e-commerce merchandise brand, had been consistently generating around 3x ROAS but wanted to move beyond that ceiling and create a more scalable paid-media engine. The opportunity extended beyond media buying alone: the team needed to connect strong creative with better targeting, higher-intent product journeys, and a more deliberate conversion experience.

HOW OTIS AI HELPED

Otis shifted campaigns from rigid product-to-geo targeting toward broader machine-learning optimization, moved from isolated product ads to curated collections, and directed traffic toward structured, conversion-focused landing pages. The platform also prioritized higher-value product sequences and continuously optimized exposure to improve ROAS, AOV, and overall revenue performance.

5.7x

Google ROAS (3x ROAS goal)

Meta ROAS

39%

Revenue growth during first year with Otis

“MuzeMerch averaged a 5.7x ROAS for the full year after struggling to crack a 3x ROAS for the three years prior to Otis.”

— Brett SirianniChief Digital Officer at brettsirianni.com, the agency managing Muze Merch

CHALLENGE

Extra Butter, a multi-location sneaker retailer, wanted greater control over its paid media after relying on costly, opaque agency management. The team needed a more efficient way to scale campaigns across multiple brands, increase purchases, and understand exactly how advertising spend was translating into business results.

HOW OTIS AI HELPED

Otis automated campaign management and continuously analyzed performance across targeting, creative, and spend. Real-time optimization helped refine campaigns toward stronger opportunities, while transparent reporting gave the team greater visibility into the metrics driving performance and the confidence to manage paid media more independently.

27x

ROAS (up from 5x before Otis)

$2.25M

In purchases from ads in the first year

71%

Reduced management costs

“Not only have we doubled our monthly spend on that brand, but we’ve also added two more brands to the platform.”

— Ben JataDirector of eCommerce for TGS Holdings

CHALLENGE

Taspen’s Organics, an organic skincare & wellness brand, needed to scale sales across a diverse product portfolio without wasting spend on overly broad audiences. Different product categories appealed to different customer needs, so the business required a more precise way to identify high-intent shoppers and capitalize on seasonal retail moments.

HOW OTIS AI HELPED

Otis used product-specific audience discovery to identify stronger shopper segments, continuously optimized Meta campaigns based on performance, and aligned seasonal promotions with high-intent retail moments such as Mother’s Day and Valentine’s Day. This allowed the brand to match the right products and messages with the audiences most likely to convert.

10x

ROAS

CHALLENGE

Pants Store, a regional apparel retailer wanted to grow its customer base and increase monthly sales by putting more paid-media investment behind its strongest products. The business also needed a better way to re-engage shoppers who had already demonstrated interest but had not yet completed a purchase.

HOW OTIS AI HELPED

Otis structured acquisition campaigns around top-selling products while adding retargeting to recapture higher-intent shoppers. Continuous performance analysis helped refine targeting, messaging, and creative so more spend could be concentrated around the audiences and products most likely to convert.

5.3x

ROAS

630+

Purchases per month

CHALLENGE

Tigrett Outdoors, an outdoor equipment retailer, wanted to make every advertising dollar work harder by improving sales conversion and maximizing the return on its paid-media budget. The team needed stronger audience segmentation, more disciplined testing, and a way to continuously reallocate spend toward the strategies producing actual purchases.

HOW OTIS AI HELPED

Otis used first-party customer data to build lookalike and remarketing audiences around higher-converting segments, tested sales-focused campaign formats, and continuously adjusted budget based on real-time performance. As stronger opportunities emerged, spend was shifted toward the campaigns generating the greatest return.

3.94x

ROAS

3.6x

Average increase in sales

$100K+

In purchase value

CHALLENGE

Nutty & Nostalgic, a specialty food brand, wanted to increase online sales but needed a clearer understanding of which audiences, targeting strategies, and creative formats were most likely to turn interest into purchases. The goal was to improve return by learning what actually resonated rather than simply increasing spend.

HOW OTIS AI HELPED

Otis tested location-based targeting, retargeted consumers who had recently interacted with the brand, and continuously compared campaign and creative performance. Video emerged as the strongest-performing format, allowing the brand to concentrate more of its paid-media activity around the combinations most effective at driving sales.

ROAS

CHALLENGE

Mina Health, a women’s wellness brand, wanted to grow direct-to-consumer revenue by reaching more relevant shoppers on Meta. With a specialized product category, broad targeting risked wasting spend on audiences unlikely to convert, making precision especially important to profitable acquisition.

HOW OTIS AI HELPED

Otis used the brand’s existing customer data to identify and reach audiences that more closely resembled proven buyers. Campaigns were automated and continuously optimized so targeting and spend could become more precise over time, helping the brand concentrate investment around consumers most likely to purchase.

11.9x

Increase in revenue

11.1x

Increase in sales

NYC Online Marketplace

CHALLENGE

An NYC-based online marketplace wanted to strengthen its paid media and drive more sales conversions. The business needed a more precise way to reach relevant shoppers, improve campaign efficiency, and better understand which audiences were most likely to convert.

HOW OTIS AI HELPED

Otis used audience targeting and performance data to refine campaigns across Google and Meta, continuously optimizing toward higher-value customer segments. By improving creative, adjusting targeting based on user behavior, and reallocating spend toward stronger-performing opportunities, Otis helped the marketplace increase conversion efficiency and maximize return.

23x

ROAS

1,000+

Conversions

Real results. Powered by autonomous execution.

Explore how businesses and agencies use Otis's agentic AI and proprietary machine learning to improve campaign performance, reduce acquisition costs, and scale paid media efficiently.

Get started

CHALLENGE

HOW OTIS AI HELPED

5.7x

Google ROAS (3x ROAS goal)

Meta ROAS

39%

Revenue growth during first year with Otis

“MuzeMerch averaged a 5.7x ROAS for the full year after struggling to crack a 3x ROAS for the three years prior to Otis.”

— Brett SirianniChief Digital Officer at brettsirianni.com, the agency managing Muze Merch

CHALLENGE

HOW OTIS AI HELPED

27x

ROAS (up from 5x before Otis)

$2.25M

In purchases from ads in the first year

71%

Reduced management costs

“Not only have we doubled our monthly spend on that brand, but we’ve also added two more brands to the platform.”

— Ben JataDirector of eCommerce for TGS Holdings

CHALLENGE

HOW OTIS AI HELPED

10x

ROAS

CHALLENGE

HOW OTIS AI HELPED

5.3x

ROAS

630+

Purchases per month

CHALLENGE

HOW OTIS AI HELPED

3.94x

ROAS

3.6x

Average increase in sales

$100K+

In purchase value

CHALLENGE

HOW OTIS AI HELPED

ROAS

CHALLENGE

HOW OTIS AI HELPED

11.9x

Increase in revenue

11.1x

Increase in sales

NYC Online Marketplace

CHALLENGE

HOW OTIS AI HELPED

23x

ROAS

1,000+

Conversions