CHALLENGE
SensoryEdge, an educational & sensory products brand, was managing paid advertising in-house, but the process was time-consuming and performance was falling short of what the team needed to scale efficiently. They wanted to simplify campaign management, attract more qualified customers, and improve acquisition performance without exceeding their $75 CAC target.
HOW OTIS AI HELPED
Otis automated day-to-day campaign management and continuously optimized targeting, creative, and spend based on real-time performance. By reducing wasted budget, refining audiences, and improving the creative mix across Meta and Google, the platform helped SensoryEdge generate more efficient customer acquisition while reducing the manual work required from its internal team.
15x
ROAS
$19
CAC vs. $75 target
75%
Below CAC target
