Real results. Powered by autonomous execution.

Explore how businesses and agencies use Otis's agentic AI and proprietary machine learning to improve campaign performance, reduce acquisition costs, and scale paid media efficiently.

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Campaign results beside a shopper reviewing performance on her phone

CHALLENGE

InPress, a gamified news app, wanted to accelerate subscriber growth while lowering the cost of app acquisition. Its in-house setup was producing high costs, limited testing, and slower growth, so the team needed a more scalable way to determine which channels, audiences, and creative could generate subscribers most efficiently.

HOW OTIS AI HELPED

Otis tested campaigns across Meta, Google, and TikTok, then shifted investment toward the strongest-performing opportunities. The platform combined continuous budget optimization with UGC-style creative testing, smarter lookalike and retargeting audiences, first-party app data, and AppsFlyer reporting to improve both acquisition efficiency and visibility into performance.

57.6%

Increase in channel subscribers in 90 days

64%

Lower CPA

250K+

Article surveys submitted since launch

“Our channel subscribers have grown 57.6% in just 90 days — a massive amount of growth for a 17-month-old channel that we can directly attribute to Otis.”

— Adam HarderCEO & Founder of InPress

CHALLENGE

Smart Healthy Green Living, a home and gardening streaming platform, was facing high acquisition costs and low conversion efficiency. The business needed a more scalable way to grow subscribers, improve return on ad spend, and increase conversions without adding more marketing overhead.

HOW OTIS AI HELPED

Otis used first-party customer data to build high-intent micro-audiences and paired them with personalized creative tailored to home and gardening interests. Continuous optimization across targeting, creative, and bidding helped improve user acquisition efficiency and drive more conversions.

125%

Increase in conversions

73%

Decrease in cost per conversion

5.3K+

New users

“Working with Otis allows us to sleep well at night knowing that everything is optimized, running efficiently and all the problems are being handled”

— Christopher MotsCOO of SHG Living

CHALLENGE

Singlife, a multi-national digital insurance provider, wanted to scale customer acquisition across paid channels while reducing the cost of reaching prospective policyholders. The team needed a more coordinated way to manage performance across Meta and Google, improve engagement, and continuously identify where spend could generate the greatest acquisition efficiency.

HOW OTIS AI HELPED

Otis continuously analyzed cross-channel performance, refined audience targeting, and reallocated spend toward the strongest-performing campaigns and user segments. Real-time optimization across Meta and Google helped reduce wasted spend, lower acquisition costs, and increase engagement with prospective customers.

75%

Lower CPC

Lower Meta CPA

Lower Google CPA

Increase in CTR

“We are really happy with the current performance of our campaigns, our CTRs are beyond industry benchmarks”

— JasperSr. Digital Campaigns Manager at Singlife

CHALLENGE

LinkMe, a consumer social app, wanted to rapidly expand its user base while keeping the cost of each install low. The team needed to reach more high-intent users at scale, identify the audiences and creative most likely to drive installs, and grow without allowing acquisition costs to rise alongside volume.

HOW OTIS AI HELPED

Otis refined audience targeting and continuously optimized paid acquisition using first-party data and real-time campaign signals. Budget and delivery were concentrated around higher-converting audiences and stronger creative, helping the app scale user acquisition while maintaining efficient cost per install.

22K+

App installs

$0.50

Cost per install

5M+

Impressions

1.20%

CTR

CHALLENGE

Plannery, a fintech app for healthcare professionals, wanted to lower customer acquisition costs while increasing conversions and making ad spend work harder. The team needed to identify stronger audiences and improve campaign efficiency without sacrificing growth.

HOW OTIS AI HELPED

Otis tested new audience segments using the brand's strongest-performing creative, then continuously optimized campaign budgets and targeting around the combinations generating the best results. This helped the team reduce acquisition costs, scale conversions, and improve overall return.

13x

ROAS

Increase in conversions

66%

Lower CPA

Real results. Powered by autonomous execution.

Explore how businesses and agencies use Otis's agentic AI and proprietary machine learning to improve campaign performance, reduce acquisition costs, and scale paid media efficiently.

Get started

CHALLENGE

HOW OTIS AI HELPED

57.6%

Increase in channel subscribers in 90 days

64%

Lower CPA

250K+

Article surveys submitted since launch

“Our channel subscribers have grown 57.6% in just 90 days — a massive amount of growth for a 17-month-old channel that we can directly attribute to Otis.”

— Adam HarderCEO & Founder of InPress

CHALLENGE

HOW OTIS AI HELPED

125%

Increase in conversions

73%

Decrease in cost per conversion

5.3K+

New users

“Working with Otis allows us to sleep well at night knowing that everything is optimized, running efficiently and all the problems are being handled”

— Christopher MotsCOO of SHG Living

CHALLENGE

HOW OTIS AI HELPED

75%

Lower CPC

Lower Meta CPA

Lower Google CPA

Increase in CTR

“We are really happy with the current performance of our campaigns, our CTRs are beyond industry benchmarks”

— JasperSr. Digital Campaigns Manager at Singlife

CHALLENGE

HOW OTIS AI HELPED

22K+

App installs

$0.50

Cost per install

5M+

Impressions

1.20%

CTR

CHALLENGE

HOW OTIS AI HELPED

13x

ROAS

Increase in conversions

66%

Lower CPA