Real results. Powered by autonomous execution.

Explore how businesses and agencies use Otis's agentic AI and proprietary machine learning to improve campaign performance, reduce acquisition costs, and scale paid media efficiently.

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Campaign results beside a shopper reviewing performance on her phone

CHALLENGE

Safety Advisory, a safety training & compliance provider, wanted to improve the quality of demand coming from paid search after its in-house campaigns were generating traffic but not enough high-value B2B interest. The team needed a more efficient way to reach corporate buyers, improve visibility into performance, and scale without adding internal marketing headcount.

HOW OTIS AI HELPED

Otis rebuilt the search strategy around high-intent OSHA and safety compliance keywords, added geo-targeting and retargeting, and continuously shifted budget toward stronger-performing terms. Messaging and audiences were refined through ongoing testing, while improved tracking and first-party data helped guide optimization.

$0.50

CPC (vs. $5.34 industry avg.)

1,454

High-intent conversions

$0.70

Cost per conversion

“Been a pleasure working with Otis AI! Always available, hands-on, and easy to work with!”

— Themis KontogiannisDirector of Learning and Development at Safety Advisory

CHALLENGE

Fabio Scalia hair salon needed to rebuild demand after COVID-19 temporarily forced it to close. As the business prepared to reopen, the team needed a way to reconnect with existing customers, communicate new safety protocols, and drive bookings in a market where customer confidence had been disrupted.

HOW OTIS AI HELPED

Otis developed targeted digital campaigns focused on reopening, safety, and appointment intent. Audience targeting and channel selection were refined around the salon’s most relevant local customers, while campaign messaging was continuously optimized to increase visibility, website traffic, and bookings.

Increase in website traffic

13.4%

Conversion rate

166+

Bookings generated

1.24K+

Ad clicks

“We were able to increase traffic by 5X to the website and drive more bookings. Otis is much more effective than doing it manually, and we are very happy with the results!”

— Fabio ScaliaOwner, Operator, and Artistic Director at Fabio Scalia Salon

CHALLENGE

Captain Andy’s, a Hawaii tourism and boat tour operator, wanted to modernize its paid-media strategy and generate more high-quality leads without wasting budget on broad or inefficient targeting. The business needed a more data-driven way to reach today’s digital-first travelers, improve lead quality, and lower acquisition costs.

HOW OTIS AI HELPED

Otis tested local versus broader audiences to identify the most efficient lead sources, segmented targeting by purchase behavior and special events, and reused top-performing creative across audience groups to isolate what was driving results. Budget was then dynamically shifted toward the strongest-performing campaigns as performance data came in.

500+

High-quality leads

<$0.60

Cost per click

“Working with Otis brought them into the future. They have the best service on the island so it's an easy sell, but we like to see our money spent strategically, which is what Otis doing.”

— Daniel LodestroPresident and CEO of TrendUP INC, the agency managing Capt. Andy’s

CHALLENGE

Fertility Institute of Hawaii, a fertility & reproductive healthcare provider, was manually managing advertising across multiple platforms while trying to keep acquisition costs under control and generate more qualified patient inquiries. The team needed a more efficient way to coordinate campaigns across Google, Facebook, and Instagram while improving targeting and reducing the workload required to manage performance.

HOW OTIS AI HELPED

Otis centralized campaign management across channels and continuously optimized targeting, spend, and performance in real time. By helping the team reach more relevant audiences and automatically adjusting campaigns based on results, Otis improved engagement while lowering the cost of generating prospective patient interest.

380+

High-quality leads

<$1

Cost per click

39%

Lower cost per conversion with AI-driven ads

“FIH is such a niche business and yet with Otis, we were blown away every month with the amount of leads we generated.”

— Daniel LodestroPresident and CEO of TrendUP INC, the agency managing FIH

CHALLENGE

Aloha Termite & Pest Control in Hawaii wanted to generate more qualified local leads while making its digital advertising easier to manage across Google, Facebook, and Instagram. The business needed a more coordinated approach that could improve targeting, reduce lead-generation costs, and give the team clearer visibility into campaign performance.

HOW OTIS AI HELPED

Otis consolidated paid campaigns across channels and used data-driven targeting to reach higher-intent local customers more efficiently. Continuous optimization of audiences, creative, and spend helped improve engagement while directing budget toward the campaigns most likely to generate qualified inquiries.

107+

High-quality leads

<$1

Cost per click

CHALLENGE

EP Films, a wedding videography studio, was generating ad activity, but not enough qualified booking opportunities. The team wanted to expand its customer base while improving lead quality and local purchase intent, without simply increasing spend across Google and Facebook.

HOW OTIS AI HELPED

Otis brought Google and Facebook campaigns into one coordinated system, applied predictive targeting to prioritize Houston-area couples actively planning weddings, and continuously refined audiences, creative, and budgets based on real-time performance signals. The goal was to shift the focus from ad volume to qualified booking intent.

180+

High-quality leads

CHALLENGE

Crush Wine Experiences, a wine and food tour operator, was facing rising costs from third-party booking platforms and underperforming in-house ads, which were cutting into margins and limiting growth. The business needed a more efficient way to increase direct bookings, improve acquisition performance, and reduce reliance on higher-cost intermediaries.

HOW OTIS AI HELPED

Otis launched campaigns across Meta and Google using behavior- and interest-based targeting to reach higher-intent travelers. Real-time budget optimization shifted spend toward the strongest-performing audiences, while creative testing helped identify the ads most likely to convert. The team also gained clearer performance visibility through Otis, helping reduce wasted spend and streamline campaign management.

9.3x

ROAS (in just 3 months of using Otis)

Real results. Powered by autonomous execution.

Explore how businesses and agencies use Otis's agentic AI and proprietary machine learning to improve campaign performance, reduce acquisition costs, and scale paid media efficiently.

Get started

CHALLENGE

HOW OTIS AI HELPED

$0.50

CPC (vs. $5.34 industry avg.)

1,454

High-intent conversions

$0.70

Cost per conversion

“Been a pleasure working with Otis AI! Always available, hands-on, and easy to work with!”

— Themis KontogiannisDirector of Learning and Development at Safety Advisory

CHALLENGE

HOW OTIS AI HELPED

Increase in website traffic

13.4%

Conversion rate

166+

Bookings generated

1.24K+

Ad clicks

“We were able to increase traffic by 5X to the website and drive more bookings. Otis is much more effective than doing it manually, and we are very happy with the results!”

— Fabio ScaliaOwner, Operator, and Artistic Director at Fabio Scalia Salon

CHALLENGE

HOW OTIS AI HELPED

500+

High-quality leads

<$0.60

Cost per click

“Working with Otis brought them into the future. They have the best service on the island so it's an easy sell, but we like to see our money spent strategically, which is what Otis doing.”

— Daniel LodestroPresident and CEO of TrendUP INC, the agency managing Capt. Andy’s

CHALLENGE

HOW OTIS AI HELPED

380+

High-quality leads

<$1

Cost per click

39%

Lower cost per conversion with AI-driven ads

“FIH is such a niche business and yet with Otis, we were blown away every month with the amount of leads we generated.”

— Daniel LodestroPresident and CEO of TrendUP INC, the agency managing FIH

CHALLENGE

HOW OTIS AI HELPED

107+

High-quality leads

<$1

Cost per click

CHALLENGE

HOW OTIS AI HELPED

180+

High-quality leads

CHALLENGE

HOW OTIS AI HELPED

9.3x

ROAS (in just 3 months of using Otis)